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Job Description:
Job Description
Zycus is looking for a Manager - Demand Generation. As a Manager - Demand Generation, you will leverage your understanding of the product, market and use cases to enable the company to sell better and faster.You will be involved in executing highly successful go-to-market strategies, and delivering impactful narratives for our sales teams. Zycus is looking for a growth hacker responsible for driving go-to market activities.The incumbent would be responsible for performance marketing demand generation activities, with hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization.
What You’ll Do:
Demand Generation
Understand the nuances of each market, and develop market specific content & digital marketing plan to build awareness, interest and consideration.
Plan and manage integrated demand generation campaigns across different channels. E.g. email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipeline.
Hands on experience in google search, google display and linkedin marketing beyond the tools
Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)
Planning and organizing round-tables & events (ground events / webinars) either own or 3rd party to generate leads
Optimize campaigns to maintain channel efficiency
Identify new channels for developing pipeline
Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc.
Develop key partnerships with third parties like industry bodies, technology partners, knowledge partners for running joint marketing campaigns.
Build competitive intelligence, and create shadow marketing programs
Identify relevant local PR / publications to drive campaigns
About Company:
