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Job Description:
Job overview and responsibilities
United Airlines reaches out to customers and potential travelers via digital campaigns with new information, travel inspiration, personalized offers, promos, etc. The Digital Marketing & Personalized Offers team at IKC supports all such digital acquisition initiatives with insights to help strategize campaigns and analytics to help measure performance. We work closely with stakeholders in the US to bring these campaigns to life and continuously improve performance with learnings and actionable insights.
Assist in campaign planning, targeting and audience identification
Measure campaign results and performance using data analysis
Gather and organize data from various sources using SQL/Python/R
Continuously develop and demonstrate improved analysis methodologies
Create content for and deliver presentations to United leadership and external stakeholders
Ensure alignment and prioritization with business objectives and initiatives – help teams make faster, smarter decisions
Conduct exploratory analysis, identify opportunities, and proactively suggest initiatives to meet marketing objectives
Create, modify and automate reports and dashboards - take ownership of reporting structure and metrics, clearly and effectively communicate relevant information to decision makers using data visualization tools
Ensure seamless stakeholder management and keep lines of communication open with all stakeholders
This position is offered on local terms and conditions. Expatriate assignments and sponsorship for employment visas, even on a time-limited visa status, will not be awarded.
United Airlines is an equal opportunity employer. United Airlines recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
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