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Job Description:
Job Responsibilities:
Own the calendar and execution of all SEO content
Create and implement a content strategy based on a deep understanding of customer needs, market trends, and competitive forces - this includes developing themes/topics, content creation & curation to help drive thought leadership and customer acquisition.
Partner with the Digital Marketing team to identify themes/topics, measure results, and refine accordingly
Deep understanding of how to "hook" a reader, especially at the beginning of a piece of content
Write new content in the most suitable style for the audience copy edit for voice, tone, and accuracy.
Develop optimized content for the website and landing pages
Support the paid media team with optimized ad copy for Google Search & LinkedIn
Create downloadables, one-sheets, and other marketing collateral that drives the conversation.
Collaborate with Design to turn your writing into fully designed pieces that are both engaging and optimized for conversion
Review content analytics to understand business impact and inform future content creation decisions
Strategize and deliver actionable content for our prospects and customers in the form of whitepapers, research reports, email marketing campaigns, sales collateral, videos, and blogs
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