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Job Description:
Education: BCA-MCA, BE-ME, Computer Science Engineer, Bcom-MBA, similar....
Experience: 4+ Years
Position Overview:
We are seeking an experienced and technically proficient Digital Marketing Manager to join our team. The ideal candidate will have a strong background in managing eCommerce clients, with a particular focus on European markets. This role requires expertise in digital marketing strategies, as well as technical know-how in using tools like Google Tag Manager, Magento, and Shopify.
Key Responsibilities:
Digital Marketing Strategy:
Develop, implement, and manage comprehensive digital marketing strategies tailored to eCommerce clients.
Optimize campaigns for maximum ROI, leveraging data-driven insights.
Client Management:
Serve as the primary point of contact for eCommerce clients, ensuring their marketing needs are met and exceeded.
Build and maintain strong relationships with clients, understanding their business goals and translating them into effective marketing strategies.
Technical Implementation:
Set up and manage Google Tag Manager for tracking all eCommerce events, ensuring accurate data collection and reporting.
Oversee the integration and maintenance of eCommerce platforms like Magento and Shopify, ensuring seamless functionality and performance.
Collaborate with web developers and designers to implement and troubleshoot technical solutions.
Analytics and Reporting:
Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics.
Provide actionable insights and recommendations based on data analysis to improve campaign performance.
EU Market Focus:
Tailor marketing strategies to align with the preferences and regulations of the European market.
Stay updated on the latest trends and changes in the EU digital marketing landscape.
Team Collaboration:
Work closely with cross-functional teams, including SEO specialists, content creators, and designers, to ensure cohesive and effective marketing efforts.
Mentor and guide junior team members, sharing expertise and best practices.
Qualifications:
Experience:
Minimum of 5 years of experience in digital marketing, with a focus on eCommerce clients.
Proven track record of managing and optimizing digital marketing campaigns for European clients is a plus.
Technical Skills:
Proficient in Google Tag Manager, with the ability to set up and manage all eCommerce events accurately.
Strong knowledge of Magento and Shopify platforms, including their integration and management.
Familiarity with web analytics tools such as Google Analytics.
Marketing Skills:
Expertise in SEO, PPC, social media marketing, email marketing, and content marketing.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Soft Skills:
Excellent communication and interpersonal skills.
Strong organizational and project management abilities.
Ability to work independently and as part of a team in a fast-paced environment.
Preferred Qualifications:
Experience with additional marketing automation tools and CRM systems.
Certification in Google Analytics, Google Ads, or similar.
About Company:
Aktiv Software specializes in digital transformation through enterprise resource planning (ERP) implementation services. We work closely with businesses to understand their unique needs and tailor ERP solutions like Odoo to help them streamline their operations, improve efficiency, and reduce costs.
