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Job Description:
Roles and Responsibilities
Build, plan and implement the overall digital marketing strategy
Create digital media campaigns aligned with business goals
Plan and manage our social media platforms.
Create a framework of performance metrics to set and evaluate marketing/campaign goals
Create, manage, review, and perform daily campaign operations for different paid channels like Search, Display, Social, Programmatic etc.,
SEO: performance to generate actionable insights, considering SEO and Google Analytics
Set up a marketing calendar for sustainable inflow of leads to the BD team
Set up and optimize company pages within each platform to increase the visibility of company's social content
Prepare online newsletters with designer and promotional emails and organize their distribution through various channels.
Launch Promotional Offers and events to attract new customers
Track marketing metrics and analyze digital data to measure marketing success.
Plan and administer the company's Marketing budget and keep cost in control.
To oversee the planning and implementing of new admission related marketing strategy, creation of the admissions budget, and appropriate admissions and marketing materials, mailings and publications.
Conduct regular audits for social media and website marketing performance.
About Company:
