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Job Description:
JOB PURPOSE
The role of the Marketing Manager is to lead and execute the marketing and communication (print and digital/online) strategic plans in alignment with the brand strategy for the region, for the ELT Unit to ensure effective sales and growth. The Marketing Manager will liaise and work with functional heads/ brand and PR/ marketing directors/senior managers and key strategic partners in developing joined-up marketing strategies and campaigns.
The role is key in supporting the business from publishing to sales functions, to be appropriately market/data/research/customer-driven playing a key role in the overall business strategy and growth plans of the business. The Marketing Manager has a key managing/coordination role in acquiring/analyzing and circulating market data including market/customer sizes and profiles. Marketing Manager manages the ELT marketing team in order to support and grow sales ELT business's International and India product in South Asia. The role requires close cross-functional work with the Sales, Publishing, Editorial and Production functions including the Group Directors.
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