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Job Description:
The Digital Marketing Specialist will:
Create, manage, and optimize campaigns throughout the funnel.
Grow lead and demand generation through an integrated marketing approach by leveraging multiple outbound and inbound channels, including website, SEO, paid advertising, landing pages, account-based marketing, social media channels, and more.
Build and execute digital marketing programs across the various stages of the buyer’s journey
Produce a detailed calendar for pre, during and post event campaigns.
Create, manage, and optimize all digital campaigns across platforms (i.e. HubSpot, Salesforce, etc.)
Recommend, build, deploy and monitor social campaigns for segment-specific groups and influencer profiles
Develop A/B tests and multivariate experiments for landing pages, web pages, and ad copy
Create, manage and optimize paid campaigns on various digital platforms: social channels, display, video and native
Support ongoing execution of all paid and organic search engine marketing via AdWords, PPC, and retargeting
Monitor trends in social tools, applications and conduct competitive analysis
Project manage the creation of all assets required for digital marketing (Ensure branding + messaging alignment)
Cultivate strategy for additional 3rd party digital marketing opportunities to drive Altair demand and awareness
Perform ongoing analysis of top of funnel performance – clicks, views, etc.
Forecast, report and analyze program and tactic effectiveness
Review and report on the impact of digital campaigns to optimize results – improve data quality, segmentation, etc.
Work with the Digital Marketing team to create executive presentations summarizing key updates and/or results
Make data-driven recommendations and advocated for internal resources required to drive continued growth
Create and disseminate key reports to internal and external stakeholders
Keep up to date with digital media, competitive and technology development
Responsible for curating the Altair database and expanding net new contacts to nurture
Assume additional responsibilities as necessary for the continued growth of the team
About Company:
