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Job Description:
About the Role:
As Social Media Associate you will be the gatekeeper for CleverTap’s external brand communication - responsible for all the content across key social media channels, managing posts and responding to followers. We are looking for a strong, self-driven candidate who can position the company value proposition cohesively and impactfully to achieve our marketing goals.
What we are looking for:
Must have:
- Freshers to 2 years of relevant work experience in content and/or social media marketing
- Bachelor's degree in business, marketing, journalism, public relations or related field
- Exceptional English language communication skills
- Hands on experience in content management
- Excellent copywriting and copyediting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Ability to work within tight deadlinesStrong Analytical and multitasking skills
- Knowledge of tools like Sprout Social, HootSuite, Meltwater
Good to have:
- Familiarity with web design and tools such as Canva (to reduce dependency on design)
- Understanding of paid lead generation campaigns
- Knowledge of related functions - influencer marketing, outbound marketing, lead generation, event management and public relations
About Company:
CleverTap is a California-based SaaS company that offers customer lifecycle management and mobile marketing services. The company was established in May 2013, and is headquartered in Mountain View, California.
